SEM Search Manager @ Mindbox (Syd|Warrang)

Peeps Consulting are representing Mindbox, a digital marketing and digital media consultancy in the recruitment of this role. Please see the JD details below and if you are interested, follow the prompt at the bottom of this post.

Term: Full Time

Reporting To: Account Lead

About Us:

Mindbox is a digital marketing & media consultancy focused on providing integrated solutions for our clients. Established in 2000 and always independent, we create marketing solutions inside to out:

>In = Client business / team, our team, technology, knowledge, trust, care, curiosity.

<Out = Consumer, customer, media, independent experts, trends, opportunity.

What we value and how we behave.

Genuine. We believe that honesty and integrity underpins all great relationships. Our practices are based on what’s right for our client first – we believe in long term win-win outcomes.

Smart. We like to solve complex problems, to be curious about the future and creatively deploy our resources for maximum impact.

Positively Different. We like to be different and aren’t afraid to fail. We take full responsibility and ownership of our work and results. We are relentless.

Together. We look after each other, our clients and our partners. We care and can have tough conversations in order to grow and improve.

You'll join a team of experts who are passionate about what technology and thinking can achieve. We work in client focused teams and define ourselves by our curiosity in keeping up with the dynamic ecosystem(s).

About The Role:

The Search Manager is responsible for driving campaign excellence within the delivery and management of search. Your remit will focus on the end to end management of campaign activity – from planning, implementation and ongoing optimization and reporting.

Supported with a digital executive, you will work together as a team to drive best practice delivery through leading the implementation process, identifying, and executing ongoing optimizations to achieve client goals. Working collaboratively with account lead, you will develop a strong understanding of the value of paid search within the broader digital ecosystem and provide valuable insight into campaign performance and results.

Key responsibilities:

Delivery & Optimisation

● Lead and manage account and campaign set up; ensuring appropriate targeting, bid and audience strategies align and deliver against overarching comm’s objectives

● Manage creative implementation and assistance with ad copy creation where required

● Drive effective and iterative SEM campaign management and delivery, aligning to best practice through data informed decision making

● Understand and support additional analytics or digital tracking requirements

Planning & Insights

● Provide strategic and planning input based on paid search platform capabilities

● Establish and deliver against planned paid media goals by providing historical performance and trends

● Articulate the impact of paid digital channels through web analytics

● Be an expert in Search capabilities, find best in class solutions for clients and keep up-to-date with emerging tools/tech solutions to support our client’s media strategy

● Drive reporting processes across your channels, working closely with team members to provide useful data led insights

Teamwork & Collaboration

● Work closely with clients and internal team throughout the campaign planning and implementation process

● Lead day to day actions & deliverables through managing internal and client communications

● Input into digital executive’s development plan and provide ongoing training and mentoring

● Have an open and collaborative working style, focusing on solutions and end outcomes

Skills required:

● 3+ years’ experience in digital marketing, with experience in search ad platforms (Google Ads, Microsoft Ads and SA360)

● Solid understanding of the major players within paid media and broader digital ecosystem

● Comfortable with data extraction and analysis - a keen eye for insights and trends!

● Ability to work collaboratively with team members, clients, and agency partners

● Excellent time and project management

And finally, about what you can expect from Mindbox:

At Mindbox, we like to think we have the best parts of a leading agency without all the red tape. We believe in real flexibility – we’ve been doing hybrid working models pre-COVID - and reward fresh ideas and innovative thinking.

We are committed to developing you based on your needs, not on hierarchy. Your progression plan is created with your input at the core and is shaped based on what really drives you. Whether it is developing a new media strategy or delving into a complex consulting project, we provide the training and opportunity for extensive growth and exposure to new exciting and interesting projects.

 If you possess the experience, skills and motivation for this role please send a CV and cover letter (with the role and your name as the subject line) to info@peepsconsulting.com.au